In this fiercely competitive world, customers have infinite choices when it comes to making purchase decisions. A typical supermarket in the US boasts more than 30,000 products, and all are vying for customer attention. To be precise, brands have less than 15 seconds to grasp customers’ attention, establish value, and sell the product as a typical shopping session lasts no longer than 30 minutes.
The soap industry is no different. Most of the soaps are homogenous, and there are numerous soap brands in the market. Thus, making it more challenging for manufacturers and marketers to gain traction.
In this bedlam, custom soap box packaging is the best tool that allows manufacturers and marketers to promote their soaps and effectively communicate their brand message. It lets them convey to the audience that their product is a better choice than any of the other competing soaps
Wondering how custom soap box packaging can do that? The following pointers will help develop a good understanding of how impactful packaging help brands lift their sales
Custom Soap Packaging Reflects Quality
Did you know that customers often determine the quality and price of a product from its packaging? Time and again, experts have stressed that quality packaging empowers brands to boost their sales by improving product and brand perception.
If your soap packaging doesn’t make the customer feel they are buying a quality product, you will never be able to grow your sales. It’s essential that your custom soap packaging should be of high-quality.
This will help the prospective customers determine the legitimacy, quality, and integrity of your product. Simultaneously, quality packaging will give you the freedom to charge an appropriate price for the soaps. Be sure to engage a professional packaging company like The Legacy Printing that guarantees superior printing, materials, and finish.
Visually Different Custom Soap Boxes
An ideal way to set your custom soap boxes apart from others is by making sure you aren’t solely focusing on creating an amazing logo but paying heed to the overall design.
Things become easier when you have just one product to deal with because you won’t have to face the brand versus product-recognition problem. In this situation, your custom soap box packaging won’t have to work that hard to stick out on the retail rack. Best of all, unlike full product lines, your soap will take up less shelf space.
Although you can find numerous examples, Vodka is a prominent product that stands out in this regard. The alcohol brand has minimized the actual logo, but it still manages to distinguish itself from others on the shelf.
Keep Consumer Needs in Mind
Identify customer needs by acquiring necessary target market data with the help of your marketing team. Make sure the information should be based on analysis and research. Else, it won’t serve the purpose. Now, use this data to define a brand message that will go on your custom soap boxes. The message should effectively engage desired customers by providing them exact product information, instructions, and more about your product. If everything goes according to plan, your audience can instantly identify your soaps purpose at first glance.
The next step should be to elicit an emotional response by encouraging customers. According to experts, if the customer journey is engaging and inspired, it will convince people to purchase your soaps and become ambassadors of your brand.
This can only happen when you successfully identify your audience’s priorities or pain points. It will help evoke the right feelings and establish a strong connection that increases the purchase probability.